Email Marketing

Frequently asked questions

What can email marketing do for my business?

Promotional emails are one of the most economical ways for any business to connect with customers. Research shows a message is five times more likely to be seen through email than on social media like Facebook or Twitter. That’s why musicians use email marketing software to share their performance schedule with their fans, non-profits use it to get donations and photographers use it to promote their portrait services. It just works.

What is HTML email?

HTML email refers to the programming code behind those bold, colorful emails you see in your inbox. For obvious reasons, HTML emails are far more effective than plain text emails. But don’t worry – you don’t need to know a thing about coding to use our email campaign software. You just need to know how to click and drag.

What if I need help figuring it out?

Kafev has a support team ready to help, 24/7. Got a question at 1 a.m.? No worries – we’ll be here. Call 1-800-1210120 anytime.

How do I know if my email marketing campaigns are working?

Kafev Email Marketing provides great statistics to show you how many people are opening, engaging with and sharing your email. There’s no mystery or guesswork. You can even compare different emails side-by-side to quickly see which emails get the best response. Once you know what appeals to your readers, you can refine your emails for even better results.

What should I look for in email campaign software?

1. The ability to create clean, professional emails that look great – especially on mobile devices.

2. Excellent deliverability so your emails don’t end up in the spam folder. This basically comes down to your provider’s relationships with Internet Service Providers (ISPs) and the quality of their authentication tools.

3. Easy-to-understand statistics so you know how your emails are being received – how many are being opened, clicked on, what clients like to read.

What do I need to use this program?

IE 9 or later (PC)
Firefox 3 or later
Safari 3 or later
Chrome

Do I need any special skills to use it?

No. Our email marketing service keeps all the clutter and technical stuff out of your way. From the drag-and-drop email composer to managing your contact lists everything is easy to figure out. Even folks with the most basic computer knowledge can make email marketing masterpieces.

I don’t have a contact list. How do I get started?

No problem. We’ll show you how to add one of our sign up forms to your website or Facebook page to start collecting email addresses. You can also import your contacts from Outlook or Gmail straight into our email marketing software. Every email you send includes an unsubscribe link, which keeps you from landing on spam blacklists.

What if I my contact list outgrows my plan?

Once you purchase a Kafev Email Marketing plan, simply increase the number of contacts you need from inside your Kafev account. It’s inexpensive and there’s no need to upgrade your plan.